At Falak, we can help companies understand, acquire, grow and retain customers. We help companies define strategies by enhancing the customer experience and evolving the customer touch points. Some of the key areas we assist in include:
•Customer insights and analytics: we assist companies understand their market of operation, by helping understand the customer and their behaviors. Basis this we are able to formulate customer insights that can then be converted to actionable plans. Our breadth of work includes: customer insight strategies, qualitative customer and experience research, advanced customer analytics etc.
•Customer acquisition framework: Falak assists its clients in driving business impact by defining the customer journey and devising a comprehensive plan to acquire customers. This includes: defining the customer acquisition roadmap, audience and content management plan, predictive analysis, social media platform strategy, dashboards and analytics, etc.
•Go to market strategy: we help define the roadmap for go to market for our clients service or products by defining a detailed execution plan.
•Sales enablement: This includes defining the end to end sales process, sales analytics, resource mapping to sales strategy etc.